Why Professionals Choose New Concept Premium Wax
Our Best-Seller: The New Concept Heart Wax
Loved by Brazilian estheticians across the U.S., our signature heart-shaped wax melts evenly, applies smoothly, and delivers a virtually painless waxing experience — even on sensitive areas.
Founded by Waxing Specialist Susiane Sousa
 With over 8 years of experience working exclusively with hair removal and advanced education in the brazilian community, Susiane created New Concept to offer estheticians a high-performance wax that transforms their results and elevates client comfort.
Trusted by Estheticians Nationwide
This product has completely transformed my esthetics practice. My clients love the results and I couldn't be happier!
Outstanding quality and results. I've been using this for years and recommend it to all my colleagues.
The best wax I've ever used. Gentle on skin and delivers professional results every time.
My favorite wax so far. It’s gentle, efficient, and consistently provides salon-quality results.
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Experience the New Concept Standard in Waxing
Our Premium Wax collection was developed by waxing specialists to deliver exceptional results with maximum comfort. Each formula offers superior elasticity, smooth application, and high performance — ideal for estheticians who demand precision and consistency.